The final Kodak moment

The end of Kodak will not mean the end for analogue photography. Kodak failed to utilize it’s technology and it lead to its downfall, says photographer Kjell Brustad.

Text & Photo: Penrush

– The legacy of Kodak and the analogue camera roll will live on in the digital format. Still it’s a sad moment then a manufacturer that has been synonymous with photography so decades files for bankruptcy. They failed to understand the changing tides in the world of photography, and what was once the flagship slipped behind rapidly. But we should not cry over the end of Kodak, the digital format is a step forward for photography.

Kjell Brustad

The giant
The photo film manufacturer Eastman Kodak(commonly known as just Kodak) was founded in 1881 by George Eastman. George Eastman helped Thomas Edison develop the first motion film camera and he invented the camera film roll himself in 1885. They released the world’s first colour film; Kodachrome in 1935. At its peak Kodak competed with Ford and Coca Cola for the position as the world’s strongest brand. That the transition from market flagship to bankruptcy has been so quick, puzzles Brustad

– The whole world took pictures, and the whole world used Kodak. They where absolutely in the front in developing and production of camera film and was favoured by both amateurs and professionals alike. But Kodak clearly lost its grip and failed in its approach to the digital age of photography, says Brustad.

Advantages of camera film

Several photographers still use analogue cameras for certain tasks, especially art photography. Brustad claims that some special features with camera film are still not possible to recreate digitally.

– There more emotions in the surface camera film. The analogue film can be used to capture and show certain expressions in the photographs that are still impossible to create digitally. But I urge consumers to choose the digital format, as to stick to your old analogue camera is only for those with a very special interest.

Digital pioneer

The digital cameras are in a phase of rapid development. Day by day, more advanced technology is made available for the consumer market. Kjetil Brustad was one of the first Norwegian photographers to test the digital format.

– Digital cameras and photo editing has given us loads of possibilities. But that more advanced cameras with better optics are available to everyone does not make the art of taking good photos easier. The man or woman behind the camera is the decisive factor, still today. For me the best part of transition to digital is that I don’t have to spend countless hours in the dark room to develop the films. Now I can do all that digitally on my computer, it’s a true blessing. It would be a tragedy if the analogue format disappears, but I have no problem with digital cameras being the new king of the hill, says Brustad.

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